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The name Isuzu translates into English as "fifty bells". Isuzu diesel engines are used by dozens of vehicle manufacturers, including General Motors. Isuzu's primary market focus is on commercial diesel-powered truck, buses and construction, while their Japanese competitor Yanmar focuses on commercial-level powerplants and generators. Isuzu-branded vehicles are sold in most commercial markets worldwide.
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Isuzu has assembly and manufacturing plants in Fujisawa which has been there since the company was founded under earlier names, as well as in the Tochigi and Hokkaidō prefectures. The company also has a number of subsidiaries and joint ventures, including UD Trucks, Anadolu Isuzu (a Turkish joint venture with Anadolu Group), Sollers-Isuzu (a Russian joint venture with Sollers JSC), SML Isuzu (an Indian venture formerly known as Swaraj Mazda), Jiangxi Isuzu Motors (a Chinese joint venture with Jiangling Motors Company Group), Isuzu Astra Motor Indonesia, Isuzu Malaysia ( Isuzu HICOM), Isuzu UK, Isuzu South Africa, Isuzu Philippines, Taiwan Isuzu Motors, Isuzu Vietnam, Isuzu Motors India and BYD Isuzu. Its principal activity is the production, marketing and sale of Isuzu commercial vehicles and diesel engines.
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( Japanese: いすゞ自動車株式会社, Hepburn: Isuzu Jidōsha Kabushiki-Kaisha, TYO: 7202), trading as Isuzu ( Japanese pronunciation:, / i ˈ s uː z uː/), is a Japanese commercial vehicle and diesel engine manufacturing company headquartered in Tokyo.